Typeform

Typeform builds forms, surveys and quizzes that show one question at a time instead of a long page of fields. On a landing page it is often used as the lead form itself, either embedded inline, opened as a pop-up or linked as a full-screen page.

Logic jumps let later questions change based on earlier answers, so a lead form can qualify visitors and route them to different endings. Hidden fields can carry details such as the ad campaign into each response. Its AI features draft a form from a short description and suggest question wording, and responses can flow to CRMs, email tools and spreadsheets through native integrations.

It suits marketers who care about how a form feels to fill in, and who are happy to trade some density for that. Check response limits on your plan, which integrations you need, and whether the one-question layout fits short lead forms as well as it fits longer ones.